“Developing a sales strategy is simple: be clear on what, who and how. What you are selling, who you are selling to, and how you are going to sell it? And get the pricing right!”
Chris spent over twenty years with the international arm of Barclays Bank and five years as Director of Marketing in an American law firm. In 2007, he founded Esprima Consulting, helping businesses and their people set – and reach – their commercial goals.
Chris also specialises in
Understanding and tracking where and how a business makes money
Working out a sales strategy based on that
Facilitation and running away days
Chris is a certified coach who helps people develop ‘soft skills’ – pitching and presenting, networking, team-building and influencing
He’s also fluent in French, Spanish and Italian
Who Chris has worked with
Chris has spent the last three years helping a Spanish law firm increase their revenue. First by improving their targeting and follow-up process. Then by making their management reporting better, so they could see (and track) how they were doing. In that time, the company’s revenue has grown 25% year-on-year – and now it’s far more profitable too.
Chris's advice
“Developing a sales strategy is simple: be clear on what, who and how. What you are selling, who you are selling to, and how you are going to sell it? And get the pricing right!”
